Entertainment Today and Beyond

Never Met a Zombi I Didn’t Like…

The Weekend Box Office Totals

It was a great weekend at the movies in terms of Box office, as overall ticket sales were up 20% over the same weekend last summer. It’s no surprise that Pixar’s WALL-E opened big with 62.5 mill in business. The unexpected winner was Universal action flick, WANTED. The Hard R rated pic did a better than expected 51 mill in its opening frame. That’s the biggest June opening ever for an R rated film. Studios have been skittish of the R rating with Fox releasing its DIE HARD 4 last year with a PG-13 rating just to assure a broader audience. Producers of the upcoming fourth TERMINATOR film will also reportedly shy away from the R rating and produce a PG-13 product. In the case of WANTED, an R rating certainly didn’t hurt ticket sales. Universal is planning on turning the property into a franchise.

Sex and the CityIndiana Jones and The Curse of the Crystal Skull is right at the cusp of passing the 300 mill mark in ticket sales. It will be the second film, behind Marvel’s IRON MAN, to do so this summer. Whether fans of the series have been satisfied with it is another story altogether. I’m a big Indy fan and was disappointed with the film and I know I’m not alone! Sex and the City is now up to 140 mill in 5 weeks of release. There’s no doubt Warner Bros will want a sequel. Whether the cast can all agree to a deal to bring them back for a second time is another question altogether. You Don’t Mess with the Zohan is struggling to get to the 100 mill mark. It’s currently at 91 mill and petering out. Could Adam Sandler’s box-office luster be wearing a little thin with his fan base? I love him but how long can he keep doing the silly stuff now that he’s now four decades old. Follow this LINK for this weekend’s Box Office Totals. 

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July 1, 2008 - Posted by | And Beyond - Trailers & News | , , , , , , ,

1 Comment »

  1. Speaking of R Rating – Watch Live Free Or Die Hard Unrated – it stays truer to the first 3 films – John McClane Is more foul mouthed and it feels more like a Die Hard Film. Especially with his signature line!

    Comment by mikeragz | July 1, 2008 |


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